Coca-Cola's Kinley Soda becomes Rs 1,500 cr brand
It emerged as a leader in category
image for illustrative purpose
New Delhi: Beverage major Coca-Cola India on Friday said its Kinley Soda brand has crossed Rs1,500 crore in revenue in the Indian market, emerging as a leader in the category.
The success of Kinley Soda underscores Coca-Cola India's commitment to the market with innovation, backed by data-led decisions, supply chain strength, and a sharp focus on what consumers seek in the refreshment segment, the company said in a statement.
This milestone had been achieved through over two decades of consumer trust, a demand-led portfolio, and the company's strategy of making beverages accessible to consumers, it added. "From nimbu sodas at street-side thelas to premium hospitality mixers, the brand has built a reputation as a dependable, high-quality soda.
Its crisp taste and signature carbonation have made it a staple across occasions, outlets, and generations," said Coca-Cola India. Kinley Soda, is available in more than 1.4 million retail outlets in India, across channels from neighbourhood kirana stores to fast-growing quick commerce like Swiggy and Zepto, to premium shelves at modern trade channels. Commenting on it, Coca-Cola India and Southwest Asia Vice President, Franchise Operations, Developing Markets Vinar Nair said its success is rooted in trust, consistency, and quality.
